Quality Function Deployment (QFD) Analysis For Mobile Signal Application Improvement At Indonesian Cement Manufacturing

Abstract

The Mobile Signal application is a news and information portal from the company online  especially for  employees to make it faster and  practical access to information and news compared to e-magazines issued at the end of each month. However, over the past 6 months, only 15% of number of employees who have used this application. Monitoring results showsseveral problemssuch as: not being able to log in, could not download and install the application, not-compatible with mobile phones, the content problems and attractiveness. Therefore, this research was conducted to find solutions of these problems. Using the Quality Function Deployment method, it is aimed  to get recommendations for improving application attributes according to consumers requirements. The variables studied include the usability goals of a digital product, namely efficiency, effectiveness, memorability, safety, utility and learnability. Method data collection using questionnaires to 345 people, interviews and documentation. Data were analyzed using quantitative and qualitative methods QFD stages. The research results showed that 25 of the 30 attributes were not fulfilled Signal user satisfaction level, the house of quality matrix produces 5 technical characteristics as well as 15 recommended repair parts.