Designing a Serious Simulation Game Conceptual Model of DMAIC in Determining Improvement Recommendations of Pharmaceutical Industry

Abstract

The company's capsule drug production process with the pharmaceutical sub-sector has problems that often arise, namely the occurrence of defects in capsule drug strips, so the company suffers losses from increased production costs and the company also fails to achieve the production target of 98%. So that requires the process of re-processing the defective product. To reduce the level of product defects, the Six Sigma method is being used. The improvements made are based on the 5W + 1H analysis with the results of an analysis of the causal factors, namely making SOPs related to time and amount of work on the visual inspection process. This study aims to understand the condition of the company with the 5W+1H analysis of the applied DMAIC method, as well as to determine alternative business strategies based on the Serious Simulation Game framework that can be applied. The expected results of this research are the preparation of alternative product development strategies and market development that are appropriate to be implemented by the company's strategic position.